In recent years, businesses of all sizes have increased their online presence with the help of search engine optimization (SEO). Utilizing a number of effective SEO practices has enabled these businesses to increase their rankings in prominent search engines, increase visitor numbers to their respective websites and step up their profitability. When approached properly, search engine optimization can generate substantial rewards for your enterprise. However, the following SEO blunders are practically guaranteed to leave your business worse for the wear.
1. Keyword Stuffing
Keyword stuffing is among the most common mistakes made by companies that are new to search engine optimization. It refers to the practice of littering blog posts, feature article and other pieces of text-based content with search engine-focused keywords. Although keyword integration is one of the most effective SEO practices, it’s entirely possible to overdo it. Even if it leads to a short-term increase in web traffic, excessively plugging keywords into your content won’t endear you to the people who visit your site or Google. Furthermore, when certain search engines catch wind of keyword stuffing, they punish the offending site with a diminished ranking.
2. Not Staying Local
If your business is locally focused, there’s no real point in trying to reach a national audience with your SEO efforts. With that in mind, make sure the keywords and phrases you insert into your content reflect the location of your business – “affordable PC repair in Phoenix,” for example. As an added bonus, vying for local search engine attention is much easier than trying to reach a national – or international – audience. Since Web.com offers local SEO services, it may be in your best interest to give them a call or shoot them an email.
3. Infrequent Content Updates
Prominent search engines generally don’t look favorably upon sites that don’t produce consistent content updates. If you have a tendency to go weeks – or even months – without offering any new content, certain search engines will assume that your site has nothing substantial to offer and assign it a low ranking. This is why it’s important to post at least one to two new pieces of content each week. Said content can come in form of blog posts, feature articles, image collections and videos. If you and your staff are too swamped to produce new content on a consistent basis, consider enlisting the services of a seasoned web marketing company.
Search engine optimization is here to stay. With companies of all sizes using it to step up their game, there’s never been a more opportune time to hop on the SEO bandwagon. However, in order for your efforts to be successful, you’ll need to avoid making certain rookie mistakes. With that in mind, make an active effort to avoid keyword stuffing, improper keyword insertion and infrequent content updates.